Posts

Showing posts from June, 2023

BLACKPINK - How You Like That

  Audience 1) What are BLACKPINK fans known as   - and what would the demographics / psychographics be for the BLACKPINK audience?            Blackpink fans known as 'Blinks' - 70.1% being female fans and 29.7% being male 2) What audience pleasures are offered by the music video for How You Like That?             Diversion - performance, effects etc             Personal relationships - fan interaction through online social media.             Personal identity - fandom often involves copying the look of band members.             Surveillance - Western audience gain knowledge of Korean music and culture. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans.               0.42 camera push toward all four members: this show that part will be most repeated in music video              1.12: solo scene of Lisa and her rapping her part of the song              2:26: all members and backup dancer to finish off the song 4)

KISS FM Breakfast CSP

  Audience Look at  the KISS media pack carefully . This will give you a brilliant background to the brand and how they target their audience (important note: it features the old Breakfast presenting team).  Answer the following questions: 1) Read page 2. What is KISS FM's mission?             The KISS Network, made up of KISS FM UK,  KISSTORY and KISS FRESH, entertains more younger audience. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too.         The KISS FM audience is 15 - 35, 60/40 Female to Male split. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?          KISS FM UK is the UK’s largest multimedia brand for  engaging 15-34yr olds across it’s multiple touchpoints.  From social timelines to YouTube, live events and on-  demand streaming on apps. 4) Now look at the othe

Introduction to Music Video

  1) What are the key conventions of music video?             The key conventions of music video are the movement, performance and the narrative. 2) What is intertextuality?             Intertextuality is when one text references another text. For example Michael Jackson referenced a werewolf film at the beginning of his music video 'Thriller'. 3) When did music videos first become a major part of the music industry?               Music videos first became a major part of the music industry in 1981. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s?         MTV was launched in 1981 and they were important because they made the music videos like mini films. 5) How are music videos distributed and watched in the digital age?         In 2005 the launch of YouTube changed the way that consumers access and enjoy music video.

Radio 1 Launch CSP

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967?           BBC radio stations on offer were BBC Radio Home, BBC Radio Light and BBC Third. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched?           BBC radio reorganised and renamed their channel. Their new stations were Radio 2, Radio 3 and Radio 4 which replaced the - Light, Third and Home service respectively.  3) What was pirate radio and why was it popular?           Pirate radio was radio stations that were beyond the control of regulators and they were popular because they were playing pop music and their presentation style was less formal. 4) Why did pirate radio stop broadcasting in 1967?            Because the 1967 the Marine Broadcasting Offences Act officially outlawed pirate radio stations which made pirate radio stations illegal. 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed dow