Advertising: Key conventions
1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. This image reinforce the words 'fruit' as it has many colours which made it look like rainbow.The logo is large and bright in centre of the advert.The background features use several colours.It looks creative and made us remember the pack we want to buy. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? It has different favour that made this advert looks good with colours and we can taste the differences between one and another favour.