Nuo Media

  1) Type up your  WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).              WWW: Nuo some good knowledge and understanding of the Rashford OSP.              EBI: You need to practice textual analysis (CLAMPS) of unseen media products. 2) Write down what mark you got for each question.              Q1) 1              Q2) 4               Q3) 4               Q4) 4  3)  Write down  three  ways that Figure 1 (promoted Instagram post by American YouTube Influencer Bri Hall - about SpecialK) appeals to an audience. Refer to mise-en-scene - CLAMPS.              Costume- reflects cereal box, weak colour              Action/ actress- Bri Hall similing that means she's happy              Setting- neutral colour 4) Give  three  examples from Marcus Rashford’s website of how he communicates with his audience.              - He use social media to promote his posts of brands              - He promote books for young children

  Audience 1) Who are the potential target audiences for Marcus Rashford's online content? Try and cover both  demographics and psychographics .               Demographics- Middle class, around 6-25 years, male, black British (BAME).              Psychographice -Hobbies: football, read books and fashion. 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?              H e  is a role model to young people, he advocates for free school meals by talking to the government and interacting with his followers on social media . 3) What is Marcus Rashford's Instagram engagement rate and what does this tell us?                His Instagram engagement rate is 6% which is extremely high and it shows his power as an influencer. It also shows that many people follow him closely to get updated on social media and his posts have a lot of likes and comments. Because